As the economy hits low globally due to the worldwide epidemic experts in the fashion industry predict that it will easily take more than a year to revive. The virus had an extremely negative effect on the fashion industry, having exploded in the middle of the fall 2020 fashion month season, forcing brands and design houses to close their doors and cancel planned runway shows. Major events from Met Gala to the CFDA Awards have been postponed indefinitely.
French fashion house and luxury retail company Louis Vuitton which is a celebrity favourite brand worldwide announced that they have started producing 100,000 face masks per week along with hospital gowns after reopening some of their production units.
Italy has the third-highest number of cases worldwide and its home luxury brand, Gucci has extended generous donations to crowdfunding campaigns which are helping the country cope with the virus, along with the Italian Civil Protection Department and the World Health Organizations's COVID-19 Solidarity Response Fund to name a few.
The brand is also supplying surgical masks and hospital gowns. Bulgari also also extended its support by opening some of their factories to produce hand sanitizers for the Italian Civil Protection Department. Apart from this, the brand is also contributing a massive amount for researchers who are working on eradicating the virus.
American Brands like Ralph Lauren and MAC Cosmetics have each contributed 10 million dollars each $10 million to organizations across the globe supporting COVID-19 relief efforts. Prada S.p.A. which specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories world wide is financing hospitals in Milan.
The after-effects of Coronavirus will still keep people alert globally leading to a must-have unisex accessory even after the epidemic is under proper control and that would be face masks and probably specially designed chains, belts, and even wallets to carry sanitizer around all day.